A website that mainly existed
The older site did not give services, locations, search discovery, and customer contact a clear shared structure.
Website + local search · Sanibel Island
Turning an Outdated Pest Control Website Into a Local Lead-Generation Platform
Bug the Bugs already had an established pest-control business. What it needed was a website and search foundation that could turn local visibility into customer action.
Bug the Bugs LLCSanibel Island, Florida
Recorded customer actions
63website form submissions recorded in WixWebsite inquiries, not automatically customers or sales
137Business Profile callsMarch through July 2026
95Business Profile website clicksMarch through July 2026
The Business Profile figures are activity totals for the captured period. They are not presented as year-over-year growth.
The starting point
An established business with an outdated digital foundation.
Bug the Bugs was already serving Sanibel Island and surrounding Southwest Florida communities before working with Seashore Marketing.
According to the client, the previous website existed but had not been a meaningful source of inquiries. The opportunity was not simply to refresh how the company looked online. It was to rebuild the path between what local customers searched for and what they did next.
A platform built for discovery and action
The new foundation connects relevant service content, local landing pages, Business Profile visibility, and direct inquiry paths.
Website Design
Rebuilding the website around customer intent.
The homepage now establishes the Sanibel market, explains the pest-control offer, and presents immediate estimate and phone actions. The result is a marketing-focused website with a job to do.
- Local relevanceSanibel Island and surrounding service areas appear in the core offer.
- Clear conversion pathsVisitors can request an estimate or call without searching for the next step.
- Service confidenceLicensing, inspection methods, environmental care, and guarantees support the decision.
Service + location architecture
A clearer route from a specific need to a relevant local answer.
Dedicated pages give visitors and search engines more useful context than a single generic list of services and towns.
- 01Website
- 02Service architecture
- 03Location relevance
- 04Local search
- 05Customer action
Dedicated service content
Each major offer gets room to answer its own intent.
- Residential Pest Control
- Commercial Pest Control
- Sentricon Termite Solution
- Termite Treatment & Elimination
- Special Services
- Emergency Pest Control
Dedicated local content
Sanibel anchors a broader Southwest Florida service-area structure.
Location pages move the website beyond a generic service-area statement and create useful local context for individual communities.
From visibility to customer action
The rebuilt foundation records real inquiry activity.
These figures document customer actions through the website and Google Business Profile. They do not by themselves classify every interaction as a qualified lead, customer, or sale.
63website form submissions recorded in WixAggregate only. No customer details are displayed.
Website inquiry signal
Customer inquiries became a visible part of acquisition.
The client reported that the previous website had not been a meaningful source of inquiries. After the rebuild, Wix recorded 63 form submissions through the website. A form submission is an inquiry record, not automatically a customer or sale.
137calls made from the Business ProfileMarch through July 2026
95website clicks made from the Business ProfileMarch through July 2026
Search visibility in Sanibel
Visible across AI-powered, organic, and local search experiences.
A captured Google result for “pest control sanibel” shows Bug the Bugs included in the AI Overview, represented by an organic Sanibel page, and present through its local Business Profile.
Visibility beyond traditional search
AI discovery is part of the observed picture.
The captured Google result documents AI Overview visibility. The client also reports receiving calls through ChatGPT, but the number and source of those calls cannot be independently verified by Seashore Marketing.
“I receive calls through ChatGPT, and I’m getting more calls for my business overall.”
“It has been a very good investment using Theo.”
What Seashore Marketing handled
The connected work behind the new platform.
- 01Website strategy, design, and relaunch
- 02Local SEO and Sanibel positioning
- 03SEO and content architecture
- 04Dedicated service pages
- 05Dedicated location pages
- 06Conversion-oriented contact paths
Visit Bug the Bugs
See the live client website and its service and location foundation in the real business context.
Build a website with a job to do
Your website should connect visibility with customer action.
Tell Seashore Marketing where discovery, website structure, or conversion paths feel disconnected today.
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